Quebec a Gay Destination Case Study
Quebec a Gay Destination
Establish Quebec as a top of mind destination for the GLBT community as a place for fun, travel, weddings.
Target US travel and GLBT related media in the North East, and commence a proactive outreach, highlighting the numerous gay venues, events, resources that cater to the GLBT community in Quebec.
Host targeted media to discover the Montreal and Quebec City Gay scene.
Persuaded members of the press to participate in guided visit of Quebec gay scene.
DQMPR secured editorial features about Quebec's gay scene in major media outlets (The Advocate, Out Traveler Magazine, The Philadelphia Gay News, Passport Magazine, Next, HX, Gay City News).
Obtained TV coverage on Logo (30 minute special).