Montreal Museum Fine Arts Case Study

The Goal:

Obtain press coverage in the US for exhibitions curated by the MMFA and build long term awareness of the museum in the US.

  • Warhol Live

  • Van Dongen: Portrait of a Fauvist

  • Imagine

  • Expanding Horizons

DQMPR Roadmap/Strategy:

  • Targeted strategic print, broadcast and online outlets in the US (focused in the arts, visual arts, music, GLBT and Travel).

  • Publicized museum and exhibitions at Quebec showcase events attended by the press.


  • Generated coverage within online sites covering the arts (artinfo,, Canadian Art, Culture Kiosque, Museum News, The Big Picture, Out Magazine).

  • Generated coverage within media covering travel (Travel + Leisure,, Los Angeles Times, Budget Travel, Travel Weekly, New York Times, Chicago-Sun Times, USA Today)

  • Obtained coverage in Rollingstone Magazine.

  • Obtained TV coverage Muse (Bloomberg TV).