Montreal Museum Fine Arts Case Study
Obtain press coverage in the US for exhibitions curated by the MMFA and build long term awareness of the museum in the US.
Van Dongen: Portrait of a Fauvist
Targeted strategic print, broadcast and online outlets in the US (focused in the arts, visual arts, music, GLBT and Travel).
Publicized museum and exhibitions at Quebec showcase events attended by the press.
Generated coverage within online sites covering the arts (artinfo, about.com, Canadian Art, Culture Kiosque, Museum News, The Big Picture, Out Magazine).
Generated coverage within media covering travel (Travel + Leisure, Concierge.com, Los Angeles Times, Budget Travel, Travel Weekly, New York Times, Chicago-Sun Times, USA Today)
Obtained coverage in Rollingstone Magazine.
Obtained TV coverage Muse (Bloomberg TV).