Extraordinary Journeys Africa
Launch Extraordinary Journeys and obtain media coverage in order to increase sales, strengthen brand and build long term awareness.
Targeted strategic print, broadcast and online outlets in the USA
Focus on key messages such as EJ Honeymoons, Volunteerism, and Specials to Africa
Set up appointments with journalists and travel agents in New York, LA, San Francisco and Boston
Arranged Press Trips including AOL Travel, Passport Magazine and the Wall Street Journal.
Obtained TV coverage on NY1, NBC The Today Show and generated over 40 articles/features in media such as Travel + Leisure, Food & Wine Magazine, Caviar Affair, AOL Travel, Sherman's Travel, Luxury Travel Advisor, Travel Agent Magazine, Huffington Post, Elite Traveler, Travel Weekly, About.com, Luxist, Town and Country and the Wall Street Journal!
Achieved coverage has an estimated editorial print value of $2,653,596 and $8,060,010 for online
Total print circulation: 8,529,037 and total online circulation: 130,051,620 monthly visitors
Referred agent proposals which resulted in several group bookings and repeat customers
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