Extraordinary Journeys Africa

The Goal

Launch Extraordinary Journeys and obtain media coverage in order to increase sales, strengthen brand and build long term awareness.

DQMPR Roadmap

• Targeted strategic print, broadcast and online outlets in the USA
• Focus on key messages such as EJ Honeymoons, Volunteerism, and Specials to Africa
• Set up appointments with journalists and travel agents in New York, LA, San Francisco and Boston
• Arranged  Press Trips including AOL Travel, Passport Magazine and the Wall Street Journal.

Results

• Obtained  TV coverage on NY1 and the Today Show and generated  33 articles/features in media such as Travel + Leisure, Food & Wine Magazine, Caviar Affair, AOL Travel, Sherman’s Travel, Luxury Travel Advisor, Travel Agent Magazine, Huffington Post, Elite Traveler, Travel Weekly, About.com, Luxist and the Wall Street Journal. 
• Achieved coverage has an estimated editorial print value of $313,697 and $1,207,485 for online
• Total print circulation: 7,924,227 and total online circulation: 136,051,620 monthly visitors

• Referred  agent proposals which resulted in several group bookings and repeat customers