Montreal Museum Fine Arts

The Goal
Obtain press coverage in the US for exhibitions curated by the MMFA and build long term awareness of the museum in the US.

• Warhol Live
• Van Dongen: Portrait of a Fauvist
• Imagine
• Expanding Horizons

DQMPR - Roadmap

• Targeted strategic print, broadcast and online outlets in the US (focused in the arts, visual arts, music, GLBT and Travel).
• Publicized museum and exhibitions at Quebec showcase events attended by the press.

Results

• Generated coverage within online sites covering the arts (artinfo, about.com, Canadian Art, Culture Kiosque, Museum News, The Big Picture, Out Magazine).
• Generated coverage within media covering travel (Travel + Leisure, Concierge.com, Los Angeles Times, Budget Travel, Travel Weekly, New York Times, Chicago-Sun Times, USA Today)
• Obtained coverage in Rollingstone Magazine.
• Obtained TV coverage Muse (Bloomberg TV).