Quebec City 400th Anniversary
Generate awareness of the 400th Anniversary of the founding of Quebec City and use the event to increase occupancy.
DQMPR - Roadmap
Organized media events prior to the anniversary to build awareness (press conferences for editors and freelancers in NYC and Media Event in Washington DC).
Coordinated individual and group media visits and solicitations.
Developed a targeted pitch for media solicitation.
Hosted SATW Freelance Council in Quebec.
Generated features in national travel magazines and weekly newspapers (Travel & Leisure, CondeNast Traveler, National Geographic Traveler, Frommer's Budget Travel, New York Times, Atlanta Constitution, Miami Herald).
Generated a feature story by Associated Press which was picked up by 55 media including CNN.com.
Obtained TV coverage on CBS Early Show (live), Good Day New York (Fox5) and a half hour special on FOX.
Achieved coverage estimated at over $2 million in editorial value.
DQMPR was awarded the Aaron D. Cushman/SATW Travel Public Relations Gold Award for "Best Overall Campaign for a Destination (Non-CVB)."
HSMAI GOLD Adrian Award - Public Relations
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